Europe's biggest consumer study: Reader’s Digest reveals the most trusted brands in 16 European countries.

For the tenth year in a row, Europe's most widely read magazine has discovered which brands are most trusted by consumers in 16 different European countries. More than 32,000 people, including 1,500 in Switzerland, answered the "Reader’s Digest European Trusted Brands 2010" questionnaire. In Switzerland, the 35 product categories – from banks to hair-care to writing implements – were once again dominated by classic brands like Canon, Kellogg’s, Kuoni, Migros, NeoCitran, Nespresso, NIVEA, Raiffeisen, Ricola, Similasan, Swatch, Swisscom, SwissLife and Charles Vögele. In the TV/cable provider category, surveyed for the first time this year, the winner was Cablecom.

For an overview of the European results you can find here.